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Towel Facts

Before going into detail of all in one product, we should briefly mention what is towel, how it is constructed and what are the key elements of a good quality of a terry towel, which is generally described as a woven or knitted fabric to dry a body or a surface. First towels used to be cotton or natural linen, hand woven, flat without loop piles and relatively expensive. With the mechanization of textile industry in late 18th and early 19th century, factories began mass production of more soft and absorbent terry towels (fabric with loop piles) which replaced those traditional hand woven flat toweling.

Towel is now one of the most important personalized item. This personalization did not only lead to a creation of different towels for different purposes but also lead to a creation of its own fashion, eventually towels became an item to complete the decoration of a bathroom.

Terry towel is a three-dimensional fabric with WARP (ground), WEFT and PILE (a second warp). Big majority of towels produced worldwide are made of 100% cotton. Unlike flat fabrics, which has only warp (ground) and weft yarn, terry towel has second warp (pile) from which the yarn is pulled above the surface of the fabric then locked along the length of the warp (ground) yarn with weft yarn. Below figure of cross section of a towel through the warp shows how the pile thread is locked by the weft thread along the length of the ground thread.

Why Cotton?

Cotton is natural, naturally hydrophilic, it wets easily and can hold much more water than synthetic fibers, it is considered hypoallergic which means cotton has low tendency to cause allergic reactions, it can be sterilized, easy to be cleaned, it has easy availability and is most economical among natural fibers.


Even though cotton fiber is naturally absorbent, poor de-sizing, poor bleaching, improper or improper use of softener and even twisting ratio of the pile yarn can be the only reason or combination of reasons of why a 100% cotton towel has no or limited absorbency.

Size is a kind of wax applied to warps (pile and ground yarns) as a film to protect the yarns against mechanical stress in weaving process. De-sizing is a process to remove the size from the fabric to ensure even bleaching, level dyeing and soft handle.

Following the de-sizing process, fabric is boiled and bleached to remove pectin, cotton seeds and any other substance which may prevent the good penetration of dyes and water.

Twisting is a very essential process in production of yarn. Twisting enables cotton fibers hold together, provides continuous length to yarn and gives enough strength to resist tensions. However absorbency weakens as the twisting ratio (number of turns per unit length) increases. On the other hand, pile yarn which we expect to be absorbent and soft, needs twisting to be strong enough to resist to tensions. The solution is to use good quality of cotton with relatively longer fibers which do not need high twisting ratios to meet required strength and resistance.

There are very soft towels in the market but almost waterproof mainly due to improper or improper use of chemical softeners. These towels may become absorbent after first wash as the softener which covers the pile yarns washes away, but then depending on quality of pile yarn the towel can become harsh. In fact, a towel with pile yarn made of good quality of cotton and with correct twisting ratio, due to reasons mentioned above, does not need softener, therefore we strongly recommend not to use softener during washing of our towels as they are naturally soft due to quality of cotton, unique twisting ratio of the combed compact yarn used in two ply piles of our luxurious towels.

What is GSM?

The price of cotton in the markets determined as cents per lb. In other words, cotton is traded as value per weight so is the towel. The cost of towel is always calculated as value per weight then converted to piece price, therefore the weight (GSM or lb/dz) of a towel is the basis of its value which vary depending on type of cotton used, type or yarn, type of weaving and color. GSM (grams per square meter) or pounds per dozen are also the weight units of the towel to convert the weight cost to piece cost.

It is true that when the GSM or lb/dz increases the piece weight of the towel increases as well (Unless the size remains the same), but these two units has nothing to do with absorbency. Heavier towel is not necessarily more absorbent then a less heavy towel. They both can be equally absorbent if all parameters mentioned in absorbency section are correctly processed. It is very important for consumers to know the GSM, type of cotton, construction and type of yarn of the towel they purchase as they may think that they are paying less for the same size towel but in effect they end up paying more by weight.

Why Chortex Bath Linens Are Different?

The finest fibers: We select the best quality of Turkish cotton with long fibers and never compromise from the quality of yarn and construction.

Unique twisting ratio: Unique twisting ratio of double ply Combed Compact Spun Pile yarn makes our towels naturally soft and absorbent.

Combed Compact Yarn: Compact yarn spinning is an advanced way of spinning the yarn. Compared with conventional way of spinning, the quality parameters of compact spinning such as tenacity, elasticity, mass irregularity, yarn faults and hairiness are much better. Compact spun yarn can reach required technical specifications (to be strong enough to resist tensions in weaving) with %20 less twisting ratio which increases the absorbency and softness. All our products with double ply pile are woven with combed compact yarn.

Prewashed and preshrunk dobby yarn: We use prewashed and preshrunk yarn to have a clean nice looking, tidy dobby and to minimize shrinkage after washing and drying with temperatures indicted in care instructions.

Double stitch on long side and lock stitch on short side hems: All our towels have extra security stich on long side and lock stich on short side hems to ensure durability and long lasting to indulge yourself for years to come after so many washes.

For more than a century the Chortex heritage represents the culmination of quality, craftsmanship and design in home textiles. Deep commitment of Chortex to be the architect of the first-class products has made our bath linens well-known products with correct quality for value. Our never-ending pursuit of developing stylish, luxurious, durable and absorbent products is vital for us to create the perfect bath experience for you.

Please do not hesitate to contact us for any question or feedback. We would appreciate to hear from you!!